The University of Alabama

"Where Legends Are Made" Campaign

The
Challenge

The University of Alabama had a tall order—elevate the perception of their academics to the same level as their athletics program.

The
Solution

Tapping into the wealth of alumni—from business leaders to academics to innovators—at the university, we sought to transform the perception that Alabama success stories only took place on the playing field.
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What We Did

"Where Legends Are Made” is the first-ever cross-platform branding campaign for The University of Alabama. And it’s more than a tagline; it’s a positioning statement supported by the university’s students and graduates—both on and off the field—and has now become embedded into the fabric of the school.

Our Roles

Strategy
Brand Strategy Creative Strategy
Brand & Creative
Brand Campaigns Brand Identity Promotional Advertising Content Production
Media
Media Planning & Buying
Strategy
Brand Strategy Creative Strategy
Brand & Creative
Brand Campaigns Brand Identity Promotional Advertising Content Production
Media
Media Planning & Buying

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