Hibbett Sports
Seasonal Photography
The
Challenge
Hibbett evolved from a local retailer into a major player, adapting its marketing and brand positioning. As it moves into high fashion, its advertising targets Gen Z with a premium, elevated look across products and store experiences. To keep pace, Hibbett needed a marketing partner to capture its vision through ongoing photo shoots.
The
Solution
Each year, our photography concepts are directly influenced by current fashion trends. From industrial settings to stark, angled architecture that contrasts with the apparel, we carefully curate themes as fresh as the apparel itself.
What We Did
Through regularly scheduled photo shoots, we help create the theme and setting, as well as handle all aspects of the production. Our team strives to ensure the photography works across multiple platforms for striking visuals and smart results.
Our Roles
Brand & Creative
Brand & Creative
Related Work
Hello There.
We’ll get you connected to the right team.
Close