FanDuel
Race to Vegas Formula 1 & Ongoing Promotional Support
The
Challenge
The premier online sports betting source expanded to brick-and-mortar locations inside casinos and needed a reliable partner to help integrate the on-property experience.
One project we helped bring to life was the promotion of an F1 simulator, which made appearances at FanDuel Sportsbooks throughout the country. Fans would be given the opportunity to try and complete as fast a lap as possible in the simulator, with the winner of each property then competing in a championship competition to win a trip to the F1 Las Vegas Grand Prix.
The
Solution
Sell the race as an exciting and unique in-person activity that only FanDuel could deliver, using sleek, futuristic graphics to play up the virtual experience.
What We Did
We named and branded the Race to Vegas competition and created on-site promotional materials for FanDuel Sportsbook, including simulator and PS5 prize wraps. With sleek, futuristic graphics enhancing the virtual experience, the promotion was a hit with race fans.
Beyond Race to Vegas, we remain a trusted marketing partner for FanDuel, supporting retail and promotional projects. Our success led to an expanded role, assisting with Human Resources and Internal Communications.
We have found a very talented and consistent partner in Good Giant. They are a valued partner to our FanDuel team.
FanDuel
Our Roles
Brand & Creative
Brand & Creative
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