Sahara Las Vegas

Brand Launch Campaign

The
Challenge

Develop and launch a brand awareness campaign to improve the property’s perception in the very crowded Las Vegas market while also functioning as a cost-effective direct response initiative to drive room bookings and traffic to the property.

The
Solution

Rather than have a “set it and forget it” approach, launch our digitally focused campaign with the intent to gain insights from early data. We held back media budget to allow us to adjust based on the findings to maximize our budget and results.

What We Did

Analyzing the data, we found locals book a lot more rooms than expected, as indicated by the strong performance with in-location player acquisition ads. We, therefore, shifted additional budget and messaging to focus on this audience.

Results

$680,000+

YoY Room Revenue Growth

26,000+

Property Visits Attributed to the Campaign

+52%

Increase in Brand Recall

+108%

Increase in Brand Search

Our Roles

Brand & Creative

Brand Campaigns

Strategy

Digital Strategy

Media

Media Planning & Buying Digital Media Media Analytics

Web & Digital

Social Media