Reno Rodeo

"Wildest Richest Rodeo in the West"

The
Challenge

The Reno Rodeo, “The Wildest, Richest Rodeo in the West,” has been a community staple for over a century. Before Good Giant became AOR in 2014, sell-outs were rare. By 2015, we set a new record for ticket sales. We navigated the 2020 event cancellation and have continued breaking records while securing media coverage.

The
Solution

We recognized that once evening performances reached full capacity, we needed to shift our focus to additional events like daytime activities in the indoor arena and encouraged attendees to explore the carnival and other attractions on the rodeo grounds, even if they couldn’t attend the sold-out evening performance.

What We Did

With evening ticket sales no longer the focus, we tailored our PR strategy to showcase activities beyond the shows. We collaborated with local media on stories featuring Nevada’s first Butter Cow, Rodeo 101 and the Reno Rodeo Tailgate Party.

Results

$42.7M

in Publicity Value

896

Million Audience

1,910

Media Mentions

Our Roles

Public Relations

Media Relations Crisis Communications

Brand & Creative

Brand Campaigns Promotional Advertising Content Production

Strategy

Creative Strategy

Media

Media Planning & Buying

Web & Digital

Social Media Digital Strategy