Hard Rock Hotel & Casino
Lake Tahoe

Brand Campaign

The
Challenge

With views overlooking Lake Tahoe, this sleek casino resort includes a 25,000-square-foot casino, hip restaurants and bars, a sprawling pool, an entertainment arena, and of course, epic rock memorabilia. Hard Rock Hotel & Casino looked to Good Giant for help launching their new property in the very competitive Lake Tahoe market, as well as leading all marketing services post-launch.

The
Solution

Because the property was still under construction, we created a concept that perfectly blended the unique Hard Rock attitude with the Zen-like Tahoe setting, creating alluring imagery and messaging to generate a buzz in South Shore and beyond.

What We Did

Preopening focused on teasing property developments, hosting multiple promotions to increase engagement and offering giveaways to increase fan bases across all platforms. We managed all aspects of their preopening and year-one marketing to truly rock Tahoe.

The Results

3M+

impressions at Grand Opening

1K+

new Snapchat new fans on opening night

37K+

clicks at Grand Opening 1K+

Our Roles

Brand & Creative
Brand Identity Promotional Advertising Content Production Brand Campaigns
Strategy
Brand Strategy Digital Strategy Creative Strategy
Public Relations
Media Relations Crisis Communications Community Engagement
Web & Digital
Digital Strategy Social Media Digital Media
Media
Media Analytics Media Planning & Buying
Brand & Creative
Brand Identity Promotional Advertising Content Production Brand Campaigns
Strategy
Brand Strategy Digital Strategy Creative Strategy
Public Relations
Media Relations Crisis Communications Community Engagement
Web & Digital
Digital Strategy Social Media Digital Media
Media
Media Analytics Media Planning & Buying

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