Paragon Casino Resort
“This Is How We Play” Campaign
The
Challenge
Several larger commercial casinos had moved into Paragon’s feeder markets, threatening Paragon’s share of the market.
The
Solution
Capitalize on two strategic insights: the market has a favorable view toward the Paragon brand and thinks of it as “friendly”. Also, gamers in the market clearly placed a high value on Louisiana’s unique culture of entertainment, family, food and music.
What We Did
We knew a big campaign was needed to outshine the new competition and remind our audience that nothing compares to Paragon’s authentic Louisiana vibes. We positioned Paragon as Louisiana's casino and staked their claim with a cross-platform campaign entitled, “This is how we play.”
Our Roles
Strategy
Brand & Creative
Web & Digital
Strategy
Brand & Creative
Web & Digital
Related Work
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