Agua Caliente Casinos

"Something in the Agua" Campaign

The
Challenge

Agua Caliente was looking for an agency to help their three properties stand out in the Palm Springs area, a highly competitive casino market.

The
Solution

Prior to working with Good Giant, each of Agua Caliente’s properties had its own distinct brand. In order to increase the collection’s reach and presence in the market, we created one overarching brand that could promote all three destinations.

What We Did

Embracing Agua Caliente’s name and natural hot springs, we highlighted water’s healing and invigorating powers to connect guests to the property experience. Playing off the phrase “must be something in the water,” we launched a campaign reminding people there’s something extraordinary in the Agua.

The Results

+20%

increase in website traffic

+$1.2 Million

increase in website revenue

<$35

cost per property visit
They seamlessly integrated with our internal marketing team, and now function as a key partner.
Sal Scheri, Chief Operating Officer
Agua Caliente Casinos

Our Roles

Strategy
Brand Strategy Digital Strategy Creative Strategy
Web & Digital
Website Design & Development Digital Media Digital Strategy Social Media
Media
Media Planning & Buying Digital Media Media Analytics
Brand & Creative
Brand Campaigns Brand Identity Promotional Advertising Content Production
Strategy
Brand Strategy Digital Strategy Creative Strategy
Web & Digital
Website Design & Development Digital Media Digital Strategy Social Media
Media
Media Planning & Buying Digital Media Media Analytics
Brand & Creative
Brand Campaigns Brand Identity Promotional Advertising Content Production

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