The STRAT
"YOU DON'T KNOW STRAT" Campaign
The
Challenge
The STRAT was looking for an agency to shake up their brand with a bold and disruptive message that would turn heads and get Vegas goers to take a fresh look at their property and the many new amenities and refurbishments offered.
The
Solution
We arrived at a platform line to lead the charge—YOU DON’T KNOW STRAT—and highlighted the latest and greatest amenities through striking new photography.
What We Did
The concept boldly reintroduced The STRAT as an all-new experience. A
multi-channel campaign across the airport, The Strip and beyond (TV, digital,
web, social, outdoor, on-site) cemented The STRAT's presence in a
competitive Vegas market.
Our Roles
Strategy
Brand & Creative
Strategy
Brand & Creative
Related Work
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