Live! Casino & Hotel
Louisiana
Brand Campaign
The
Challenge
Live! Casino & Hotel® wanted to make a big splash for their new property in Louisiana. But with the site still under construction, we had to get creative to convey the experience without having visual assets of the actual amenities.
The
Solution
When you’re at Live!® it’s all about the vibe, the energy, the feeling you get when you’re here. By portraying next-level attitude and aspirational imagery, we built up the excitement to convey that this is a new property you simply can’t miss.
What We Did
Following the company-wide brand look, we got to work creating assets that enticed Louisianians to the property from day one. Our messaging exuded confidence and the promise that this property delivers a bigger, bolder, better experience than any other casino in the region. We helped with marketing efforts, including TV, radio, digital, outdoor, direct mail, on-site signage and more, while also working closely with their team to name venues, create logos and assist with the grand opening celebration.
Our Roles
Strategy
Brand & Creative
Public Relations
Web & Digital
Media
Strategy
Brand & Creative
Public Relations
Web & Digital
Media
Related Work
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