Hard Rock Hotel & Casino Tulsa
Carvers on 19 Brand Identity
The
Challenge
Hard Rock Hotel & Casino Tulsa turned to Good Giant for assistance with rebranding their upscale steakhouse located on the 19th floor of the hotel tower. The renovation presented a perfect opportunity to introduce a new brand alongside the newly renovated footprint.
The
Solution
We needed a name and look to reflect the elevated dining experience being offered, and ultimately landed on Carvers on 19, a name derived from carving and preparing the top-grade meats served at the upscale restaurant.
What We Did
This project included naming the new restaurant, as well as logo design and additional marketing materials. Additionally, we provided concepts to give the steakhouse an extra touch of elegance, such as signature branded block ice cubes for their cocktails and customized steak knives.
Our Roles
Brand & Creative
Strategy
Brand & Creative
Strategy
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