Kovitz
"Guided by Value"
The
Challenge
Financial services firms tend to walk alike and talk alike. Kovitz, a value-based wealth management firm headquartered in Chicago with offices in Orange County, Madison and Northbrook, was no exception. Our team set out to create a durable brand that intelligently deviated from the norm.
The
Solution
We started with strategy, uncovering the firm’s focus on long-term value over trends. Inspired by Benjamin Graham, the father of value investing and his protégé Warren Buffett, we reflected this philosophy in our design and copy.
What We Did
Financial brands often struggle to find unique creative assets, relying on familiar imagery. For Kovitz, we designed a mid-century modern identity—logotype, icon, typography and custom illustrations anchored by the tagline Guided by Value. The website, our largest deliverable, conveyed Kovitz’s philosophy with clear, intuitive content. We think Ben Graham would approve.
Our Roles
Strategy
Web & Digital
Strategy
Web & Digital
Related Work
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