Pam Payne
VP of Media
Bio
Pam brings two decades of media leadership to Good Giant, guiding strategy, execution and performance for brands across the country. Known for her collaborative approach, Pam works closely with clients, internal teams and media partners to build thoughtful, results-driven campaigns. Her deep expertise spans traditional and digital channels, and she’s especially skilled at transforming smart strategy into creative, high-impact media moments that move audiences and drive performance.
Giant Mentions
20 years of media planning and buying
across casino/hospitality, healthcare, transportation, QSR and more
Led teams at top agencies,
including Carat (New York) and R&R Partners (Las Vegas)
Known for creative executions,
including branded integrations, countdown campaigns and custom sponsorships
Recognized for blending strategy
with execution to drive measurable results
