Taking the Reins: How We Helped Reno Rodeo Own the Social Arena

Callie Crawford

Reno Rodeo’s Ride to the Top. One Post at a Time

When we first partnered with the Reno Rodeo over a decade ago, their social media presence was minimal. Fast forward to today, the Reno Rodeo doesn’t just sell out a few nights of its 10-night event—it sells out every single one.

As their advertising agency of record behind the scenes, Good Giant has played a key role in building the brand’s social media presence from the ground up. What began as a modest start on Facebook has transformed into a full-blown, year-round digital experience that engages fans across: Facebook, Instagram, TikTok, and LinkedIn.

Building a Loyal Fanbase

We’ve helped grow the Reno Rodeo’s online community into a powerful, engaged audience:

Instagram: 70,000+ followers
Facebook: 62,000+ followers
TikTok: 28,000+ followers

Our strategy focuses heavily on storytelling, authenticity, and creating content that makes fans feel like they’re right in the middle of the action. We don’t just post photos—we craft experiences. From behind-the-scenes content and trending reels to user-generated content and PRCA rodeo highlights, every post brings fans closer to the event they love.

365 Days of Rodeo

The Reno Rodeo isn’t just a ten-day event, it’s a year-round community. We manage their social media every day of the year, with a strong emphasis on:

Creating and sharing trending reels to capture attention and grow followers.
Keeping up with the PRCA circuit and rodeo culture.
Supporting the Reno Rodeo Association and Reno Rodeo Foundation.
Hosting high-impact giveaways, like the annual “12 Days of Christmas” promotion, which continues to drive major boosts in engagement and followers.

Engaging Moments & Real-Time Coverage

Some of our proudest moments come from viral videos that capture the magic of the rodeo, from awe-inspiring rides and hilarious bloopers to heartfelt community moments. And because our team is on-site during the event, we’re able to capture and post content in real time, bringing the roar of the crowd, the dust of the arena, and the spirit of the rodeo to screens across the world.

What Makes It Work?

audience understanding, and a deep respect for the Reno Rodeo’s legacy. We’re not just building followers, we’re building community. And that’s what Good Giant does best.
We look forward to seeing you at this year’s ‘Wildest, Richest Rodeo in the West’ -- June 19-28, 2025 in Reno, Nevada.

Tickets can be purchased here