Good Giant Selects Fostering Together Gulf Coast for Giant Hearts Pro Bono Initiative

Good Giant has selected Fostering Together Gulf Coast as the recipient of its inaugural Giant Hearts Pro Bono Initiative, awarding the nonprofit up to $50,000 in agency services to support its mission serving children and families in the foster care system.

Launched earlier this year, the Giant Hearts Pro Bono Initiative formalizes Good Giant’s commitment to giving back by dedicating agency resources to one large-scale project annually that aligns with its focus on gaming, hospitality and corporate social responsibility. The program drew submissions from a range of nonprofit organizations across the country.

Fostering Together Gulf Coast was selected for its clear need, strong mission and opportunity for meaningful impact through strategic marketing and communications support. The organization works to support foster families and improve outcomes for children in care through community-based programs, resources and advocacy.

“Fostering Together Gulf Coast stood out for both the importance of its work and the opportunity for our team to make a meaningful contribution,” said Sarah Jones, president of Good Giant. “This partnership reflects what Giant Hearts is all about — applying our expertise in a way that creates real impact for organizations doing critical work in their communities.”

As part of the initiative, Good Giant will collaborate with Fostering Together Gulf Coast to develop and execute a customized scope of work, which may include strategy, creative development, messaging, PR support and other marketing services.

“Support from partners like Good Giant allows us to expand our reach and better serve foster families across the Gulf Coast,” said Rachel Webb, executive director of Fostering Together Gulf Coast. “We’re grateful for the opportunity to work together to strengthen our programs and bring more awareness to the needs of children in foster care.”

Giant Hearts is Good Giant’s ongoing philanthropic initiative focused on supporting the industries the agency serves and the communities its teams call home. In addition to the annual pro bono project, the program includes ongoing volunteer efforts and smaller-scale contributions led by employees across the agency.

Good Giant plans to share the results of the partnership later this year, highlighting the impact of the work and the collaboration between the two organizations.

About Good Giant
Good Giant is a leading independent advertising agency specializing in gaming, hospitality and consumer brands. Known for bold, results-driven campaigns, Good Giant delivers innovative solutions that engage audiences and produce measurable business results. More information is available at goodgiant.com.

About Fostering Together Gulf Coast
Founded in 2019, Fostering Together Gulf Coast is a nonprofit dedicated to promoting healthy foster and adoptive families by providing easy access to resources that help children heal, grow, and thrive. The organization works to break the cycle of abuse, neglect, and trauma while providing the community with meaningful opportunities to come alongside these children and families in support.